Measures to check employment of national PROs :: Gulf News
(PRO = public relations officer)

Quote:

"If they hire a UAE national PRO, they must send him to the ministry," Al Ka'abi [Minister of Labour and Social Affairs] said, "and not an expatriate PRO with papers to prove the company has hired an UAE national."

"I want to see UAE nationals working. They are not to be hired on paper only." The minister said more than 700 UAE nationals have now been hired as public relations officers.
. . .
At least one large company which hired a UAE national PRO to abide by the new decision is now facing mounting fines after the new employee "decided not to answer his phone", a senior company official there said.