Tuesday, November 13, 2007

Wall Street Journal considers switching to ad revenue model

ADELAIDE, Australia, Nov. 13 (AP) — Rupert Murdoch, the chairman of the News Corporation, said today that he intended to make access to The Wall Street Journal’s Web site free, trading subscription fees for anticipated ad revenue.

“We are studying it and we expect to make that free, and instead of having one million, having at least 10 million-15 million in every corner of the earth,” Mr. Murdoch said, referring to The Journal’s online readership.
Read it all in the New York Times.

I'm one of the one million online subscribers to the Wall Street Journal, and have been for more than 10 years.

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