Thursday, January 31, 2008

Indian-looking white girls

Back in Sunday's Washington Post
The presence of Caucasian models in Indian advertisements has grown in the past three years, industry analysts say. The trend reflects deep cultural preferences for fair skin in this predominantly brown-skinned nation of more than 1 billion people. But analysts say the fondness for "fair" is also fueled by a globalized economy that has drawn ever more models from Europe to cities such as Mumbai, India's cultural capital.

"Indians have a longing for that pure, beautiful white skin. It is too deep-rooted in our psyche," said Enakshi Chakraborty, who heads Eskimo India, a modeling agency that brings East European models here. "Advertisers for international as well as Indian brands call me and say, 'We are looking for a gori [Hindi for white] model with dark hair.' Some ask, 'Do you have white girls who are Indian-looking?' They want white girls who suit the Indian palate."
"The Indian mind-set prefers light skin. My pictures are routinely Photoshopped to make me look a bit lighter -- a lot lighter, actually," Riya Ray, 23, a dark-skinned Indian model, said with a laugh. "But when I work in Britain and France, my color is praised as exotic. It is a two-way trend: Indian models are going abroad, and foreign models are coming here."

White models, who usually visit India on three-month work visas, earn $500 to $1,500 for a single shoot, a rate that is relatively low, largely because the models tend to come from developing European countries and are new to the international scene.

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Blogger rosh said...

ha! Let the truth be told - Indians are passive racists, even though, they'd be the first ones to yell "racism". I am half Indian, and I have seen it quite well. Personally, I've never understood this handicap amongst such able minded people.

6:47 AM  
Anonymous Rith said...

Rosh, I'm Indian and I agree with you. Asians in general are among most racist cultures in the world.

11:29 PM  
Anonymous Anonymous said...

i seriously dnt understand why indians are so obsessed with fair skin...

4:46 AM  
Blogger nilesh said...

yes som indians are obessed with fair skin, i don't why, beauty is more to do with features than colour, but i wouldn't say indians are among the most racist,

how many indians have enslaved other races, how many indians carry out racist murders, arson and attacks, how many indians have lynched people of other races, or exterminated them from their native countries, please explain rosh and rith

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