Friday, March 20, 2009

Is that why we call them fatcats?

New Scientist
Barbara Briers of the HEC business school in Paris, France, and colleagues decided to test whether our appetite for cash is directly related to our appetite for food.

They made three discoveries: hungry volunteers were less likely to donate to charity than those who were satiated; those primed to have a high desire for money, by having imagined winning a big lottery, went on to eat the most candy in a taste test; and people whose appetites had been piqued by sitting in a room with a delicious smell, gave less money in a game situation than those who played in a normal-smelling room (Psychological Science, vol 17, p 939). Briers reckons this indicates that our brain processes ideas about money using the same pathways evolved to think about food, so that in our minds the two are synonymous. If she is correct, it puts a whole new spin on the term "greedy bankers".
That's just one of many studies discussed. The New Scientist article, "Why money messes with your mind," is interesting throughout.


Blogger 3lo G said...

Greed is a basic human trait, so its natural that hunger, and money have parrallels.

I would argue that its hunger that causes human greed...

Its intresting to note that there are religious mechanisms to battle greed: lent, yom kippur, and the holy month of ramadan. Ramadan being a month where muslims both fast, AND are obligated to give charity.

8:55 PM  

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