Friday, June 05, 2009

Marks & Spencer had it right the first time

Why should smaller ladies pay the same as larger ladies when larger bras cost more to make? That's what Marks & Spencer thought when it ended its uniform pricing practice. But then larger ladies complained. The result?
An M&S spokesman announced: “We’ve heard what our customers are telling us — that they are unhappy with the pricing on our DD-plus bras and that basically we’ve boobed.

“So from tomorrow, no matter what size you buy, the price will be the same.
Read it all here.

I'm waiting for the smaller ladies to complain that M&S is not giving them enough support.

Thanks to Harlette for the pointer.

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1 Comments:

Blogger Keefieboy said...

You'll know, as an economist - that the difference in material cost of fabric and thread is infinitessimal when compared to the eventual retail price. It costs M & S virtually nothing to do this, and the increased prices for larger sizes (a blanket 2 quid, I think) seem like a rip-off. But the way they have dealt with it (we boobed) has, I think, enhanced their cred.

10:04 PM  

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