This post is not a fake

Bill Easterly:

The cover is genuine, but Miranda Kerr was actually trying to save the koala bear and said nothing about staying naked, USAID, aid tying, or the drought. I am experimenting with this (fake) blog post /Tweet to see what would work on blogs and Twitter to promote the Aid Watch motto, “just asking that aid benefit the poor.” Based on my Twitter experience, the main ingredients behind how much Tweets “succeed” in the philanthropy area seems to be some combination of two or more of the following: (1) Sex, (2) Celebrities, (3) Outrage (moral), (4) Suffering Africans, and (5) Satire (lame attempt to come up with memorable acronym for (1) thru (6) [sic]: SCOSAS).
...
[M]y big worry at Aid Watch is that relying on shallow sexy celebs to promote aid leads to a shallow aid message: just spend more aid dollars with no incentives for dollars to reach the poor.

Is there some way to grab attention for good causes without selling out to our society's worship of celebrity & sex?

I'll interested to see what traffic this post generates from search engines and tweets.