Monday, February 08, 2010

Maybe the pope is on to something

Is this something like the law of diminishing marginal utility?
Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences. Across a variety of hedonic experiences (e.g., listening to noises or songs, sitting in a massage chair), the authors observe that breaks disrupt hedonic adaptation and, as a result, intensify the subsequent experience.
Don't put off 'til tomorrow what you can do today. Unless it's pleasure. Source: Barking Up the Wrong Tree, who is quoting Nelson and Meyvis.


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2:20 AM  

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