Prince Sultan: Grow Saudi tourism and Saudize it - Arab News

The day also featured Prince Sultan ibn Salman, head of the Supreme Commission for Tourism, as the moderator for a panel discussion on tourism driving the development of national capabilities. He described the Kingdom’s tourism as one of the fastest growing sectors and offered the best environment to create jobs for youth. “Saudization is a reality and the SCT is looking to Saudize 80 percent of the tourism sector,” Prince Sultan said.

As the Lonely Planet puts it, for tourists,

Today's Saudi Arabia has held on to its mystique by being incredibly difficult to visit. But if you can find someone to sponsor you or decide to take an expensive 'approved' tour, it's worth coming here for the desert and mountain scenery, and some of the Middle East's best archaeological sites.

Note, typically any country's fastest growing sector is one of its smallest.