Wednesday, March 08, 2006

Wal-Mart enlists bloggers, cue controversy :: blogging4business

It was only a matter of time before Wal-Mart tried to establish a foothold in the same forum that attacks it daily and has sprung to life such public advocacy groups as and WakeupWalMart. And for this they should be congratulated. But I cannot help but think that much of Wal-Mart’s problems stem from its decades-long policy of closed-door PR, effectively creating a seal-tight vacuum of information around the company. I have been hung up on more times by a Wal-Mart PR in my journalism career than by any other company, bar none. Even with this trusty blog, I would doubt their policy towards me would change.
Message to Wal-Mart PR: Listen to Bernhard's message.



Anonymous Magnus said...

Bloggers and business often have a strained relationship. Bloggers aren't exactly used to corporate climates and corporations often don't get what blogging/the blogosphere is all about (especially in the Middle East, I think).

A large corporation like Wal-Mart is bound to get into trouble almost no matter what they do. It's good they now take part in the blogosphere. Too many companies miss out on the "conversation".

12:13 PM  

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